Your brand is what drives your business forward. It’s what sets you apart from your competitors and should be treated as one of your most valuable assets. Establishing and protecting your brand identity and value is a multi-step process that requires strategic planning. Such planning includes evaluating risks related to your business operations and assessing the value of your intellectual property, trade name and trade secrets. The business attorneys at Penwell Law can assist you in structuring an effective plan to establish, protect, strengthen and leverage your brand so that your business has continued success.